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![]() If you thought that targeting an Internet-based audience would be more effective at driving traffic to a website, you would be right. Banner ads and mass-mailings are much less expensive than television. However, they have their limitations as well. While remarkably cheaper than a TV spot, a small banner ad on a major portal website can still cost over six thousand dollars a month. Furthermore, it is generally agreed that banners are not a cost effective way to bring visitors to a website. Most potential customers see banners as just a nuisance. Mass mailings have a similar drawback. If you opt out of spending money for your own list, you can buy space in someone elses. But you'll be competing for the customers attention with whoever else bought space. Another disadvantage that banner ads and mass-mailings have is that they aren't targeting the people who are most likely to be interested in the content you have to offer. They may reach a wide audience, but most of that audience will recoil in horror, yell "Spam!", and delete your expensive ad before having the opportunity to realize that you are exactly what they're looking for. While both traditional methods can and do work, they require a lot of what most of us don't have: money. free web site, Web Marketing. direct marketing association
Page Advisor will analyze your new page and give you a score based on real data taken live from the Internets top-ranking websites. The report tells you where to make specific changes in the Doorway Page based on what the analysis finds. For example, the analysis might tell you to include a longer or shorter title. It may also tell you that there are not enough instances of the chosen keywords in your page. Or you may need to reduce or increase the amount of description text on the page. Keep in mind that while all of these items may seem minor, they are worth checking and modifying if necessary, as they may affect your ranking position. You can then build the changes into a new Doorway Page using Page Builder Plus. direct marketing association. Web Marketing
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